Tim Rummel is Director of Marketing & Sales at c/o pop in Cologne. Previously, he worked as a Team Lead in Consulting at a digital marketing agency, where he supported brands in strategy, campaign development and business development.

He entered the music industry not through traditional channels, but via his own projects, booking and work in the live music sector. At the same time, he studied Media and Cultural Studies, specialising in digital music culture and streaming.

Today, he operates at the intersection of pop culture, marketing and live experiences, focusing in particular on how festivals and cultural formats can reposition themselves within a changing media landscape.