A podcast about podcasting? We love it.

Admittedly, Su Holder and Chris Guse already had this idea in their podcast of the same name—but that brings us straight to the point.

At the c/o pop Convention 2026, Hip Hop Lebt podcast host Julia Gröschel talks to Chris Guse, co-CEO of BosePark and radio presenter, about podcasting.

Together, they delve into facts and perceived truths surrounding the podcast hype: How many more podcasts can there be? How do you make money from them? What does no one tell you about podcasting? And what untapped promotional potential does this long format offer, especially for musicians?

Insights into the radio business and Chris Guse's career included. What does all this have to do with hip-hop? Let's find out together.

A conversation about the status quo and a look into the future of a medium that is perhaps one of the most exciting of the last 20 years. At least.